In commenting on a common problem facing on-line merchants, Markör CEO, Vidar Hansen, noted: "Our records indicated that many visitors to our site fill their shopping carts and then lose confidence when it comes to making the payment; what we needed was a way of inspiring buyer confidence, whilst protecting ourselves from Internet fraud and customer errors in real-time payment gateways."

The Challenge for Markör Stage Cosmetics was three-fold: To make Internet customers feel secure; to protect the business from fraudulent credit card orders; and to prevent real-time payment systems from rejecting orders because of a customer error. "Losing revenue because of customer mistakes with payment gateways is a real concern for us" said Hansen. "We need a way of not only ensuring buyer confidence, but also simplifying the transaction process."

Using SSL security, GlobeCharge provided a secure check-out process, especially designed to boost customer confidence. Problems with fraudulent orders were minimized by stopping suspicious orders before they proceeded to the check-out; and the GlobeCharge order-tracking capacity enabled the staff at Markör Stage Cosmetics to track and follow up customers who appeared to be having difficulties.

They now have more customers placing orders and are profiting from the money made through increased buyer confidence. Stopping fraudulent orders before they get to real-time payment gateways has resulted in a significant saving from associated bank fines; and orders which were previously lost to customer errors are now able to be followed up, and in many cases, fully recovered.