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Case study for a new online business

Loman's Fishing Emporium


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The business

Loman's Fishing Emporium is a small fishing supply business with a lot of on-line potential.

Located outside of Anglesea on Australia's south coast, Loman's provide quality products to the local fishing community as well as several retail outlets across Melbourne and Sydney. "Our products have a high international appeal" said Accounts Manager Patricia Loman. "We've been thinking about internet sales for some time now, but have been putting it off because we weren't sure how to begin."

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The challenge

Like many small businesses, the proprietors of Loman's Fishing Emporium were faced with two initial problems when they contemplated online trading:

How to accept orders from the Internet; and how to receive money from their customers. "We're a family  business and do all of our order-processing in-house" said Loman. "We can't afford to waste time or money on ambiguous transactions, and need a cost-effective way of processing on-line orders and receiving payments."

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The solution

GlobeCharge provided Loman's Fishing Emporium with a secure order processing system that minimized their risk from fraudulent transactions whilst boosting their productivity.

Using GlobeCharge, the Lomans were able to securely store orders on-line for easy access and safe processing. GlobeCharge's compatibility with e-commerce solutions such as ShopFactory, and Buy Now Buttons allowed for easy integration into the Loman's existing website; making on-line order processing a safe and straightforward business venture.

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The results

Using GlobeCharge's secure order processing system, the team at Loman's Fishing Emporium were able to commence trading on-line almost immediately.

With minimal time wasted worrying about fraudulent orders, and money saved on avoiding bank charge-back fees, the Lomans increased sales by generating on-line customer confidence and associated buyer loyalty. "GlobeCharge gave us the tools and know-how we needed for Internet trading" said Loman, "I can see us using GlobeCharge even more in the future."

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