Regardless of how your shop is created: there is one rule you must know. It’s not even a new rule: More is not always better also applies to the Internet.

If you have been looking at different web sites on the Internet, you may have noticed that it sometimes takes a long time before a web site can be seen. Actually sometimes it takes so long, you stop waiting and move on to another web site.

While sometimes a bad Internet connection can be to blame, it is more often than nor caused by web design overkill.

The web site designer has used so many graphics, images, sound effects or other dazzling functions on the page, that the resulting page takes for ever to download.

This is as bad as forcing your customers to stand in a long queue.

The result: Your potential new customer turns away - you don't sell online and customers don't add products to your shopping carts. Some research gives you as little as ten seconds or less before this happens. So during these first ten seconds your web site must start showing at least some information or items to visitors, to make them stick around.

Bad programming of a page even with little information can cause the same problem. Always make sure to have a shop designed for speed - so you don’t blow your 10 seconds.