When you design your Internet shop, never take Internet customers less seriously.

Many shop owners falsely believe - because they don’t understand the Internet properly or because a shop on the Internet is not a "real shop" - that somehow customers on the Internet are also less real - and therefore require less attention.

This is why they believe they can get away with unprofessional websites and inadequate product information - or why they don't bother responding to emailed requests.

Don’t make the same mistake, if you want to sell online successfully. While you may have a hard time picturing an Internet customer, they will picture you when they see your website - or don't get a response to a question. They will take their money elsewhere, if they feel badly looked after. And that is very real money.

When people look at goods or services in your Internet shop, they want more than just a picture and a price tag. Give them the full sales pitch if you want to get them to add the products to your shopping cart. These are real customers - even if they buy in an unreal environment.

This does not require a major effort on your behalf. Your shop will look professional when created with professional shopping cart software such as ShopFactory. And there is no law that says you must show all your products on the Net. Pick your best sellers for starters and give them a little more effort. More products can follow, as you become more successful.